Arina Romanova, closing the gap between problem and possibility

Currently a senior product designer at Routable ↗, helping B2B users make faster and more secure payments.

When not designing, Arina is either training her 2 cats new tricks, traveling, or dancing.

Designer-rina

Impactful work

‍Having worked on multiple teams, 4 at Routable ↗ , 2 at Chargify (now Maxio) ↗, as the lead designer, Arina’s collaborated with numerous cross-functional teams. Being the bridge between engineering and product peers has allowed her to not only improve internal processes and foster a more seamless collaborative experience but also create design solutions that drive customer satisfaction while positively contributing to company objectives.
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‍Customer focused approach

‍Arina's enthusiasm for research and drive to involve engineering and product counterparts in empathizing with users are rooted in her desire for everyone to gain a holistic understanding of the E2E user experience. As a designer, she advocates for the user but believes everyone needs to understand the motivations the user has in order to truly be successful when collaborating as a team.
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‍Strategy

As a co-leader shaping the team's roadmap, Arina collaborates closely with engineering and product counterparts to identify opportunities and propose actionable paths of exploration. By integrating business and user objectives, informed by grounded insights, Arina is able to effectively prioritize work to maximize impact on both user and business.

Engineer-rina

Despite being a designer now, she initially graduated with a degree in electrical engineering.

Much of her expertise in collaboration and empathy can be traced back to her previous role in EE, where she engaged in extensive collaboration with architects, designers, engineers, and other professionals on numerous projects.
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Being an engineer teaches one to adopt a holistic perspective, instead of a solely narrow focus, of a project. She believes this view is crucial to the success of any business.

Balle-rina

With more than 11 years of training in ballet and other various dance forms under her belt, she continues to harbor a profound love for both dancing and guiding others in the art of storytelling through movement.
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Through dance, she's gained invaluable training in cultivating empathy, fostering collaboration, and honing leadership skills.